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Kevin brings an extensive background in sales, digital technology, and entrepreneurship to his latest role as majority shareholder and Chief Executive Officer of ZANOMA. With an eye on efficiency and innovation, Kevin’s short-term agenda is to dramatically increase market share and drive online sales for all current and future clients operating on Amazon’s various platforms. In addition to his position with ZANOMA, Kevin is the founder of K2click Digital, an Oregon-based tech company focused primarily on social media and related marketing tactics. Mr. Keranen founded k2click, establishing it as a leader in the delivery of inventive awareness tactics and solutions for companies striving to recruit, retain, and drive revenue. In Kevin’s new position at ZANOMA, he’ll direct his considerable energies towards creating and scaling software-driven growth solutions, brand incubation and ignition, go-to-market strategies, legacy brand evolution as well as organizational leadership. When free time allows, Kevin can be found on the ski slopes, catching fish on his fly rod or relaxing with a good book.
George Wescott, entrepreneur and 20-year digital marketing pioneer, has had a passion for building and optimizing brands as well as their websites since the late 90s. A longtime and avid follower of Amazon innovations and inventions, he began helping manufacturers and brands increase sales in 2002 via zShops (now known as the Seller Central platform). As a frequent beta tester, George consulted with key developers during the launch of both Vendor Central and Amazon Answers (formerly known as the “ask the manufacturer” program). While he has no crystal ball (at least not one that we’ve seen) he’s shown a unique aptitude for identifying opportunities and implementing highly successful Amazon-specific solutions for a range of client brands. He continues to actively survey and analyze the e-commerce landscape and regularly shares his insights through several ZANOMA social media channels.
As former Amazon employee #272 (and alas, 2 months after the IPO) Lance brings a diverse range of Amazon-specific skills and experiences to ZANOMA. At Amazon, Lance led the editorial, merchandising, and end-user documentation efforts for the Auctions and zShops team (before both evolved into the platform now known as Amazon Marketplace and which today represents close to 50% of all units sold on Amazon!). In 2002 he escaped the Seattle rain and traffic for the mountain lifestyle and abundant sunshine of Bend, Oregon. After launching dozens of products and managing all related marketing and communication efforts for the region’s dominant ISP, VOIP telco and cable company, Lance joined Velocity Marketing (ZANOMA’s precursor) in 2013. Today, his ZANOMA focus includes nurturing client relationships, scaling operations, devising big-picture strategies and serving up a foot-tapping selection of musical morsels to his office colleagues. Lance cheers for the Oregon Ducks, works his snow dance moves in the fall and winter and rides his mountain bike as much as humanly possible.
As a former Western Regional Operations Manager for the Google Hardware Operations Group, Sebastian was responsible for hiring and scaling the technical teams tasked with deploying and running Google’s data centers in the United States, Europe and Asia. Sebastian played a key role in managing those teams and their processes while maintaining some of the most expansive and innovative server and network infrastructure in the world. Sebastian is most proud of the teams that he developed and the individual careers he was able to foster. He believes the key to building fantastic teams and achieving great outcomes is to hire great people, leverage their talents and their passion towards the companies’ objectives, foster a collegial environment and most importantly, get out of their way. He applies the same passion, curiosity and desire for great outcomes to managing the Amazon Marketplace platforms for the benefit of ZANOMA’s clients. One of the great lessons he learned at Google and one that applies to his work every day, is perfectly captured by George Bernard Shaw, ‘ You see things; and you say “Why?” But I dream things that never were; and I say “Why not?” ‘
With a background that includes more than a decade of Internet and affiliate marketing, data analysis and sales, Todd has oversight of all aspects of sales prospecting, lead management and new client development, as well as oversight of the client launch and on-boarding process at ZANOMA. Previously, Todd served as President/Managing partner of eMediavc Inc. an online marketing company, where he delivered significant contributions in revenue expansion and media buying. Todd’s experiences and professional background make him uniquely qualified in the realm of identifying and defining opportunities, creating and nurturing relationships as well as structuring partnerships and joint ventures. When he’s away from the office and not attempting to keep up with his wife and three children, he’ll be on the golf course, pedaling his mountain bike or chasing powder at Mt. Bachelor. At the end of an especially good day, you might even see him sipping a classic hand-crafted microbrew from the family brew pub.
An Oregon native, Mason has developed a life-long, healthy appreciation for the abundant outdoor opportunities (like world-class mountain biking) outside the doors of ZANOMA’s world headquarters in Bend, Oregon. With a background in specialty sports retail and several years as the manager of a thriving local bike shop, Mason is an account management pro and clearly understands the importance of delivering stellar customer service every day. With a growing family at home, Mason left retail for “e-tail” and now finds himself focused on brand management, client relations, and creating high-performing marketing campaigns via Amazon Marketing Services (AMS), Amazon Media Group (AMG) and Sponsored Products on Seller Central. These “Mason-built” marketing strategies and efforts have played a pivotal role in the growth and development of our client’s Amazon presence leading to impressive sales growth (and happy clients).
In his role at ZANOMA, Jaren brings a passion for photography and visual arts (with images spanning more than 6 years in his impressive portfolio) as well as recent professional experience in the creation and marketing of online educational curriculum and related video production. He leverages his unique understanding and knowledge of media, online sales and visual communications to ensure that Amazon detail pages, for every product under ZANOMA management, is displayed, highlighted and thoroughly optimized to drive sales. When he’s not at work, you’ll find Jaren building, flying (and soon racing) drone as well as making YouTube videos.
Ravi Shankar, ZANOMA’s first employee from outside the states (Chennai, India to be exact) brings a wealth of technology and Amazon-specific skills and experiences to the team. Ravi spent more than five years managing Amazon’s core Retail Business Support (RBS) team and overseeing several of the largest (by unit volume) product categories: Health, Personal Care, Baby, and Beauty to name just a few. In 2014, Ravi left Amazon to manage Groupon customer service where he and his team were responsible for all North American customer queries. Within a short time, Ravi was promoted to Program Manager responsible for refunds and business contact management for Groupon’s Asian-Pacific and Latin American markets. In his new role as Operations Manager at ZANOMA, Ravi is poised to leverage his Amazon experiences in the consumables categories where (in an ironic twist of fate) his efforts will be focused on client-side issues covering many of the same SOPs (standard operating procedures) which Ravi himself authored while an Amazon employee and covering a range of topics from NIS (new item setup) and catalog updates, to Andon cord cases and the ever-elusive MOQ/case pack data exchanges which are especially critical in ensuring effective Amazon vendor account operations. Needless to say, Ravi’s diverse skills will be very much utilized and greatly appreciated at ZANOMA . When his free time allows, Ravi is a passionate fan of European professional soccer (especially Arsenal), video games and super hero movies and TV shows.
Nathiya Natarajan (ZANOMA’s second Chennai-based employee) played an integral role in Amazon’s core Retail Business Support (RBS) team for 4+ years. During her time at Amazon, Nathiya handled virtually the entire range of RBS-related tasks from item updates, content optimization, Andon cord issues and other inventory ticketing (ISS), to cost/pricing updates, new ASIN creation, customer complaints/review management as well as training and mentoring new employees and interacting with clients and vendors. Nathiya has specific training in resolving Andon cord concerns for the Grocery, Beauty, Baby, Health and Personal Care categories. After leaving Amazon in 2015, she joined Entrayn education technologies as an assistant operations manager focused on customer reviews, complaints, feedback creation, performance monitoring, hiring and recruitment. Nathiya’s vast skill set adds significant value to Team ZANOMA where she manages day-to-day Amazon interactions focused on catalog fixes, cost/price edits and updates, Andon/ISS issues, case pack and quantity data-related problems, as well in-depth catalog audits for all of our clients. Nathiya is a horror movie fanatic, her all time favorites are Paranormal Activity and The Evil Dead and you’re likely to spot her in one of Chennai’s theaters during her free time.
Anusha Venkatesan is our third employee from Chennai, India. Anusha worked with Amazon for 2+ years and was a key part of the RBS (Retail Business Support) ISS (Inbound Support Service) team handling inventory and product clarification queries for a range of categories including shoes, apparel and jewelry. After Amazon, she joined telecom giant Vodafone as a buyer in their Supply Chain Management team where her responsibilities included finalizing purchasing decisions as well as real estate and location planning. In her role at ZANOMA, Anusha focuses on item and catalog updates, creating item variations, 1P/3P ASIN merges and responding to client queries. She is an avid reader of Dan Brown, Ram Charan and Sidney Sheldon (to name a few) and a music lover (especially the film composition works of Ilayaraja & AR Rahman). Anusha, who is also a freestyle dancer, loves food and is always eager to explore new restaurants and food joints.
Eric Orpet, an early Amazon employee worked on a variety of seller and item quality initiatives for the Auctions and zShops team (before both evolved into the platform now known as Amazon Marketplace and which today represents close to 50% of all units sold on Amazon). He was responsible for building buyer trust and helping to create a level playing field for all sellers. Over the course of six years, Eric launched and managed global teams and programs designed to ensure that that only safe, authorized and legal items were available for sale. He also wrote many of the early 3P rules and policies as well as establishing detection and enforcement efforts targeting low-quality sellers. Eric also served as an expert witness and spokesperson regarding IP and seller fraud matters on behalf of Amazon.com. Since departing Amazon, Eric has been active in the digital marketing space. Over the past 10 years, he has developed and launched a number of successful acquisition and retention programs for a variety of agencies and clients, across many product verticals.