Every business has leaks. We find yours in 15 minutes.
Nucleus is the always-on brain for your company — built on frontier AI, connected to every tool you already use. It watches your revenue, your reviews, your competitors, and your numbers. Then it tells you exactly what to fix, every morning.
What it is
It's not another tool.
It's the operating system your business has been missing.
01 / Always Watching
Connected to everything you already use.
QuickBooks, your CRM, Google Business, Stripe, Meta and Google Ads, your reviews, your inbox. Nucleus pipes all of it into one living model of your business. No rip-and-replace. Auth once, flow forever.
02 / Always Thinking
Reasons across your entire business every morning.
It reads your numbers, reviews, competitors, ops, ads, and finances. Then it scores your business across six dimensions and ranks the top moves by dollar impact, confidence, and how fast the opportunity decays.
03 / Always Learning
Measures the outcome of every action you take.
Tag a move as acted on, noted, or noise, and Nucleus measures what happened. By week two it knows your judgment. The Briefs get sharper week over week — not generic, not static, not another dashboard.
A current client said it best
"We were losing leads every single weekend. Now our AI picks up every call, books the appointment, and sends a confirmation — all before I even see the notification. It paid for itself in the first week."— Marcus T., Owner, Regional HVAC Company
The Daily Brief
Open your phone.
Know the three things that matter today.
Every morning at 7am local, Nucleus sends one email. Three moves. Three watch items. Six scores. One thing to do before lunch. That's it. Delivered to email, Slack, or SMS.
To: Mike — Cascade HVAC
Tag today's moves with ✓ Acted on, ◌ Noted, or ✕ Noise. Starting Brief #6 (Monday), this slot measures what those tagged actions actually earned or cost.
- ▸Call Greenfield Apartments before noon. Quote sent Apr 30. Decision-maker opened it twice this morning. ~$11,400 contract.
- ▸Approve the Q2 PM schedule revision. Two trucks behind by 11 jobs. Backlog leaking margin at $340/wk.
- ▸Respond to the Boise 2★. Draft is tone-matched and ready in your approval queue.
- ▸Bend competitor "Ridgeline" launched a $99 tune-up promo on Meta this morning.
- ▸Diesel up 4.2% week-over-week. Margin impact ~$280/wk if held.
- ▸Two installer reviews dropped 5★ → 4★. Both same tech. Worth a 1:1.
Call Greenfield. They open at 9:30. They've opened your quote three times in 48 hours. Today's the day.
Sample Briefs for sales calls at zanoma.com/nucleusdemo — ask your advisor for the walkthrough.
Six dimensions
Every business runs on six universal dimensions.
Nucleus scores yours every morning.
No business escapes them. The scores aren't vanity metrics — each one rolls up findings from your actual data into a 0–100 score with a one-line rationale.
Acquisition
Lead flow, channel mix, cost per acquisition, conversion velocity, attribution health.
Retention
Repeat rate, LTV trend, churn signals, time-to-second-purchase, win-back response.
Operations
Capacity utilization, SLA adherence, throughput, no-shows, schedule efficiency.
Finance
Cash position, AR aging, margin trend, variance vs. plan, runway, anomaly flags.
Reputation
Review velocity, rating trajectory, response latency, local discovery rankings.
Compliance
Licenses, insurance, contracts, regulatory deadlines, audit-ready status.
How Nucleus turns your business into an operating system.
Six layers, built in this order. Every client's stack lives inside the same Nucleus architecture.
Ingestion
Connect every tool you use in under a week. Auth once, flow forever.
Normalization
Your chaos, mapped to one clean model of your business. One schema, everything in one place.
Scoring
Six universal dimensions: Acquisition, Retention, Operations, Finance, Reputation, Compliance.
Benchmarks
Your numbers vs. the median business in your vertical. Anonymous. Always current.
Playbooks
Codified industry judgment. "If X happens, trigger Y." Proven playbooks from years of agency work made operational.
Accountability
A human advisor walks the brief with you every month. The layer software can't replace.
Competitive intelligence
Your competitor launched three new ads last month.
You'll see them while they're still new.
Nucleus monitors your top competitors across ads, reviews, rankings, and content — and flags moves while they're still actionable, not three weeks old in a quarterly report.
Ad creative changes
New Meta and Google ads the day they launch. TikTok within 48 hours. With creative, copy, and offer captured.
Review sentiment shifts
When a competitor's rating moves, you know why before their next customer does — and what they're doing about it.
Ranking and content moves
Keyword wins and losses tracked daily across your local market. New landing pages, new offers, new categories.
Two ways to put AI to work in your business.
Brain first. Workforce next. One human advisor either way.
30-day money-back guarantee.
No setup. Month-to-month.
For any owner who wants the brain on.
The brain.
Your AI executive analyst.
- Daily Brief at 7am — Slack or email
- Six-dimension monthly scoreboard
- Revenue leak alerts
- Competitor + market signal radar
- Site uptime + page speed alerts
- Monthly recap with your advisor
- 3 connectors included
REPLACES
- Junior analyst hire — $60K/yr
- Dashboard tools you don't open — $5K/yr
- The Sunday spreadsheet ritual
~$65K/yr of cost
You pay $6K/yr.
An analyst you can actually afford.
+ $15K–$25K activation.
Nucleus included. 90-day commit.
Best for businesses doing $5M+ with real overhead.
Your AI workforce.
All five agents, working in harmony.
- Everything in Nucleus
- AI Front Desk · 24/7 calls + booking
- AI Review Responder · in your voice
- AI Bookkeeper · daily reconcile
- AI Listing Manager · GBP, Yelp, Maps
- AI Outbound Caller · reactivates leads
- One-tap approve from your Brief
- Weekly check-in with your team
REPLACES
- Office manager — $80K/yr
- Receptionist + answering — $65K/yr
- Bookkeeping + reviews + listings — $35K/yr
~$180K/yr replaced
You pay $135K year 1.
One workforce. One Brief. One advisor.
A real Zanoma advisor owns your outcome on every tier. Software without accountability is just a dashboard.
Built for the businesses that actually run the economy.
Nucleus is vertical-aware. Same engine, different rubrics and playbooks.
Answers to the questions every SMB asks first.
Stop guessing.
Start with a 15-min Revenue Leak Analysis — on us.
We'll connect three of your systems, run them through Nucleus, and show you exactly where you're leaving money on the table. No sales pitch until you ask for one.
Usually replies within 24 hours · Kevin Keranen, Founder · Based in Bend, OR