Goal: Engage Zanoma’s full-service capabilities to manage and grow all aspects of the Amazon business.
Until 2014, the bulk of revenue for this large manufacturer in the lawn and garden product category, was driven by brick and mortar retail. After sensing an opportunity with Amazon and even enjoying an all-too brief period of sales momentum, their team reached out to Zanoma when they began to see friction and slowing sales as a result of various Amazon chargeback issues. After Zanoma analyzed these operational headaches and company fundamentals, it was obvious that if they listened, Team Zanoma could help.
Since that time, we have battled (and resolved) millions of dollars in chargebacks, shortage claims and proof-of-delivery claims. We’ve helped this brand manage their catalog as well as challenges triggered by unauthorized 3P sellers. Our efforts have positioned the brand for a lucrative direct import relationship and we’ve consistently leveraged Amazon’s marketing tools to maximize both growth and market share. Zanoma also played a significant role in product development and innovation to create a unique-to-Amazon product line with virtually unlimited potential.
The Zanoma partnership has been critical to this brands success on Amazon. Over the last four years, we’ve collectively grown Amazon revenue by a staggering 12,000%!
Goal: Effectively manage allocated budget to generate and strengthen brand awareness for broad category keywords and to secure and defend branded search terms.
This is prominent and well-known brand in the home goods category has enjoyed significant Amazon sales momentum but needed assistance with their Amazon-related marketing. Prior to Zanoma, another agency had managed AMS with poor/underwhelming results. After the client team ended their previous agency relationship, enter Zanoma for what was intended initially, to be a limited-time engagement while the brand team set off to hire and nurture an in-house Amazon-centric marketing team.
Thanks to the wealth of significant AMS data from both current and previous campaigns, Zanoma’s first task was to deliver a deep-dive audit to highlight key areas for improvement as well as to inform keyword and audience-targeting strategy. As is often the case post-audit, our team was able to identify countless areas for immediate focus and improvement. During this time, we essentially reorganized the brand’s entire AMS account and work to ensure consensus on strategy development.
Our quick results and open communication began to pay quick and immediate dividends and to make a long story short, the client team has opted to retain Zanoma for ongoing training and consulting with their new team member.
Zanoma Involvement: Account Rescue and Full Service “A-to-Z” Management
Goal: Rescue the brand’s Amazon business which was in a steep decline when we first met (and as seen in the graph below). Implicit in that rescue effort were additional goals of regaining historic sales levels and further developing both brand awareness and the Amazon brand presence.
Prior to our introduction and their declining sales, this brand had maintained a history of impressive Amazon sales and revenue growth. They essentially became victims of their own supply chain challenges which resulted “ASIN sourcing issues” and no inventory control on Amazon for their top-selling product. When the brand hit bottom during April, we were brought on board to assess and troubleshoot underlying issues while developing a strategy for resolution.
As seen in the graphic below, we were ultimately successful in the stated goal of “rescuing” the account. In fact, performance fundamentals and sales improved within the first few weeks. Not only did Team Zanoma return sales to their previous levels, but we also optimized and leveraged new product detail page content, delivered a comprehensive marketing strategy and provided 24/7 operational oversight and account management support to re-build the brand on Amazon. When the dust settled, we had increased sales by 100% compared to their previous best months!