We get it. We feel your pain and we understand you're suffering from
Amazon-related stress.
If your Amazon tension headaches and restless nights revolve around recurring operational issues such as:
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Purchase order and replenishment code confusion
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New product uploads and undefined submission errors
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QA challenges with inbound FBA shipments
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Chargebacks and punitive notifications that seem to never end
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Lack of resolution and closure on seller support and contact us cases
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Endless shortage claims and proof of delivery requests
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Product compliance and HAZMAT documentation
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All this and…more?
See Case Studies
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Our team of experts span the globe and work hard to bring you the best results
Case Studies
Case 02: Home & Kitchen
Zanoma Involvement: Short-term Amazon Marketing Services (AMS) Management
Goal:>Effectively manage allocated budget to generate and strengthen brand awareness for broad category keywords and to secure and defend branded search terms.
Summary:
This is prominent and well-known brand in the home goods category has enjoyed significant Amazon sales momentum but needed assistance with their Amazon-related marketing. Prior to Zanoma, another agency had managed AMS with poor/underwhelming results. After the client team ended their previous agency relationship, enter Zanoma for what was intended initially, to be a limited-time engagement while the brand team set off to hire and nurture an in-house Amazon-centric marketing team.
Thanks to the wealth of significant AMS data from both current and previous campaigns, Zanoma’s first task was to deliver a deep-dive audit to highlight key areas for improvement as well as to inform keyword and audience-targeting strategy. As is often the case post-audit, our team was able to identify countless areas for immediate focus and improvement. During this time, we essentially reorganized the brand’s entire AMS account and work to ensure consensus on strategy development.
Our quick results and open communication began to pay quick and immediate dividends and to make a long story short, the client team has opted to retain Zanoma for ongoing training and consulting with their new team member.
Case 03: Health and Personal Care
Zanoma Involvement: Account Rescue and Full Service “A-to-Z” Management
Goal: Rescue the brand’s Amazon business which was in a steep decline when we first met (and as seen in the graph below). Implicit in that rescue effort were additional goals of regaining historic sales levels and further developing both brand awareness and the Amazon brand presence.
Summary:
Prior to our introduction and their declining sales, this brand had maintained a history of impressive Amazon sales and revenue growth. They essentially became victims of their own supply chain challenges which resulted “ASIN sourcing issues” and no inventory control on Amazon for their top-selling product. When the brand hit bottom during April, we were brought on board to assess and troubleshoot underlying issues while developing a strategy for resolution.
As seen in the graphic below, we were ultimately successful in the stated goal of “rescuing” the account. In fact, performance fundamentals and sales improved within the first few weeks. Not only did Team Zanoma return sales to their previous levels, but we also optimized and leveraged new product detail page content, delivered a comprehensive marketing strategy and provided 24/7 operational oversight and account management support to re-build the brand on Amazon. When the dust settled, we had increased sales by 100% compared to their previous best months!
