Amazon

Our Business Services team is made up of former Amazon employees that are dedicated to solving all cases with Seller Support and contacting the platform. Simply pass on the case to us and we’ll solve it swiftly.

Zanoma has an ASIN Creation service that helps you add new products to the platform and become Amazon Prime eligible. That means your brand can use Fulfillment by Amazon (FBA) for shipping and although product launches can take up to two months, we’ll develop a strategy to make the process as efficient as possible.

Our HQ is in Seattle, close to Amazon’s Boren Campus. We have enough credibility and contact with high-tier employees to arrange a meeting with a manager to discuss opportunities for your brand.

Amazon halts sales whenever the detail page, description or title don’t follow guidelines. We work to prevent this happens and if your products are suspended, we’ll assist your team to bring sales back online.

Zanoma has experience and has secured invites for many clients. We analyze your pricing, product, and entire account data and start the process for an invite once everything is according to Amazon standards. Whatever questions you have will be answered to make the invite as smooth and precise as possible.

Amazon penalizes accounts that have broken processes. This can be due to inefficiency of sales, insufficient data supplied to Amazon or more extreme cases of failure. These penalties are called chargebacks and Zanoma pinpoints the causes and solves them so you can save income.

We can launch you on the Amazon Marketing Services platform and make your brand page with a custom URL. A unique brand page helps drive traffic from your social channels and homepage and is the starting point for various marketing campaigns to boost sales.

We use Amazon Marketing Services (AMS) to analyze past campaigns, brand page attributes, display ads, and conversion rates. Then, we check the keywords that bring most conversions and develop a strategy to improve ROI on your campaigns.

Zanoma boosts sales when an opportunity arises. Promotions, offers, and site placements expose your products to a wider audience and we can even change pricing according to your needs. Our team also contacts Amazon directly for personalized selling strategies.

Yes, but you need to ensure that any defensive, reactive or even brand advocacy comments are made politely and according to the Official Contribution program in order to take advantage of the “Manufacturer” (Vendor Central) or “Seller” badge icons.

The more images the better. Amazon usually accepts up to nine images including the main image (which must have an all-white background). With the rise of mobile shopping, images should also be large enough for the zoom feature too. Use at least four or five images, think of how to feature the product in use on one and use another photo in which the shopper can determine the item’s scale compared to a known object or a model. In many categories, you can even include a short video (60 – 90 seconds) assuming the video meets Amazon’s requirements.

The key takeaway with item titles on Amazon is how they perform in Amazon search results.  Customers look for a specific keyword when searching, so use the same keyword for a specific product collection on Amazon to improve user experience.  Don’t forget to include the brand name or sub-brand along with a brief description of the type of product and its main benefit for shoppers.  Make the title clear, concise and search engine optimized (SEO) friendly.  Do NOT use all capital letters, but do capitalize the first letter of each word.  Do not write a novel, stay within 200 characters max.

An Amazon detail page has five distinct sets of data that can be improved after a new item setup (NIS) process.  These are in order of importance: 1) Item Title 2) Bullet Points 3) Product Attributes (size, units, color, etc.) 4) Long Product Description 5) Images.

Many sellers think that once they create the listing and the detail page that their work is done. Don’t mistake the first version of your detail page as a finished project. In fact, depending on the sales traction of your products, your brand might have to update detail pages every quarter. This process is usually handled in Vendor Central via a macro-enabled spreadsheet and contact with Amazon Vendor Support. At that point, we keep in touch with Amazon’s team to ensure a detail page that meets the best practices.

Zanoma creates a detailed report of your business operations in search of the most profitable opportunities for your brand on Amazon. This report analyzes ASINs, Vendor Central, marketing efforts, detail pages, channel conflict, lost-buy-box data, and overall operational/logistic performance.

Zanoma researches the competition for a product and determines what text, images, and price tag will increase your profits. This includes bullet points and product descriptions. Then, changes are based on verifiable best practices for the Amazon platform.

Zanoma audits your workflow on Amazon Vendor Central and makes adjustments based on priority. Many processes, such as ASN (Advanced Shipping Notification), carton labels, and account settings, the optimization is performed step by step until completion.